Growth Hacking experiments in innovation projects are quick, low-risk tests that help you figure out which new ideas, products, or features will validate customer interest and fuel growth. They're essential because they let you test your assumptions, reduce guesswork, and make smarter decisions before diving in with big investments. They help you navigate the right direction for your project.
Find below our top 10 picks of best experiments for innovation projects.
Determine consumer pains, most attractive features, or value propositions by launching advertising campaigns. By launching several ads, each highlighting a specific aspect of the product or service, you can measure which ones attract the most consumer interest. The performance of these ads is measured by monitoring clicks revealing which messages or features are most compelling to your audience. This method helps refine positioning strategies by focusing on the elements that drive the highest engagement and interest.
Gauge potential customer interest in a product or service by creating a landing page that advertises a product that isn't available yet to your potential target audience. By monitoring the amount of clicks of visitors on the page, you can determine if there is genuine interest in the product or service. This approach helps validate ideas early, saving time and resources if the product doesn’t attract sufficient interest.
An A/B test compares two versions of a webpage, feature, or ad by showing each version to different groups of users to see which one performs better. You can make informed decisions based on user behaviour and clicks, sign-ups, or purchases, helping you understand which version resonates more with users. This data-driven approach allows you to make better decisions, optimizing the customer journey or functionality based on actual user behavior.
Define the best price for a product by asking customers what they think is too cheap, too expensive, and just right. Based on their responses it gives you a range of acceptable prices, helping you balance affordability and value while simulating different business cases. This experiment gives you with a minimum and maximum price that consumers are willing to pay for your product or service.
Flash your product or site for five seconds and ask, “What did you see?” The clarity test checks how easy it is for people to understand a message, design, or product right away. By analyzing what people remember or what stood out to them, you can evaluate how clear and effective your communication is. This feedback helps refine your design or messaging to ensure that your offer, feature, or site is immediately understandable to your audience.
Deep dive into online search trends to identify patterns or changes in interests, understand market trends, identify areas of concern or potential, and assess their importance. Use our DVF matrix to evaluate these issues or opportunities, scoring and ranking them based on relevance or impact. This experiment will help you assess high-level feasibility of an opportunity and support decision-making in the early steps of an innovation project.
Get the depth of an interview with the speed of a survey. This experiment provides fast and qualitative customer insights by letting AI chat with your users based on your interview guide. Let AI conduct and analyze interviews with customers, automating questions and gathering feedback. It also reduces bias in the analysis. We interviewed 50 people over the weekend using this experiment. Oh yeah, and the interviews were in Spanish and Portuguese.
Reveal which product features or attributes matter most to your customers through simulated choice exercises. By presenting customers with various combinations of product features and asking them to choose their preferred option, it reveals the trade-offs they’re willing to make and which features are most important to them. This data helps you prioritize innovations or features that will maximize customer satisfaction and market success, ensuring you're focusing on what truly adds value.
Identify the key competitors in your industry by analyzing product reviews and ratings from platforms like Amazon. Plot competitors based on the number of reviews and average ratings to visualize both the volume and quality of their products. This helps you pinpoint which competitors are excelling and which ones are struggling, informing your competitive strategy and showing you opportunities to position your product.
Examine the words and phrases people use when searching online for products or services like yours. Measure keyword frequency across the entire product category to get a shortlist of features and value propositions to test. It helps you understand what customers are interested in, so you can improve your positioning.
Charles Vleurinck
Growth Hacker
Olivier De Hous
Co-Founder of Seven Beaufort
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