Helping you to select a test market or customer segment
Use this tool to make a decision on a test market or target audience.
By taking into account dimensions in Desirability, Viability, and Feasibility, and also capturing data from sources such as desk research, keyword & trend analysis, validation experiments, and internal team surveys, the Decision Matrix gives a holistic approach to your decision-making.
Gather all the data you have collected up until now in your project.
Determine the metrics you wish to use for the Decision Matrix. Divide them into Desirability, Viability, and Feasibility.
Identify where you still have gaps in your Matrix.
Decide where you will use assumptions, run internal team surveys and run additional experiments.
Update the matrix with all the data and align with your team on which metrics get assigned more weight than the others.
Get a recommendation on which test market or customer segment you should pursue.
Keep updating the matrix with updated data, and keep adding metrics and variables as you go.
![[object Object]](/lib_SgVrTchGksgQdBiV/5to2tmehoshuavn2.png?w=306)