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Unleash sustainable innovation

Make sure you're offering the right things, and then do those things right.

Business Design &
Modelling

Create new businesses, products and services in a sustainable and profitable way, liked by end-users or customers.

Innovation Strategy &
Coaching

Define and optimise your innovation strategy (and goals), create a funnel of new ideas for your organisation and get everyone excited about innovation.


New product & service implementation

Get the right product and service to the right customer, through the right channel with rigid experimentation & validation.

Business Design & Modelling

Leverage your core assets & capabilities and bring new business and ventures to market.

What?

Create new offerings and ventures that your customers love by answering critical business questions fast.

Why?

Ensure business continuity by optimally serving your customers to stay relevant in both today's and tomorrow's market.

How?

Key components to develop in business design are:

  • Customer segmentation: get to know the (new) user or customer
  • Value proposition design: give shape to the new product or service
  • Business model: making it profitable and sustainable

I need this

Innovation Strategy & Coaching

Set up a sustainable and actionable innovation strategy and objectives.

What?

Find ways to realise and measure innovation in a structured way while stimulating innovation in your organization.

Why?

This service ensures you can reinvent your offering and organisation while generating revenue from innovation. This all with continuity of the organisation in mind.

How?

  • Leverage your strengths through a series of co-creative workshops to establish an innovation strategy and methodology.
  • Coaching of employees in innovation techniques

I need this

New product & service implementation

Put together the right offering for the right customers.

What?

  • Create products and services with market-fit using evidence-based experimentation and validation.
  • Discover pricing strategies based on value, cost and competition.
  • Go to market efficiently and effectively with structured implementation management.

Why?

To achieve optimal problem-, solution-, and market-fit for your new products & services.

How?

Through robust data-driven experimentation and validation loops

  • we (in)validate the most crucial business assumptions of the new concept
  • we enable evidence-based decision making, moving from faith-based to fact-based concepts

I need this

Why work with us

Get shit done

We bring the right expertise and infectious attitude for every challenge we take on.

Go-getters and cheerful souls

We go the extra mile and aim to consistently deliver a joyful and successful collaboration. Always.

True challengers

We dare to challenge you towards better ideas and solutions. You can count on us for an honest opinion. No theatre.

Entrepreneurs at heart

We are responsible and accountable for your challenges as they were our own. Well, because they actually are.

Co-creation at the center

We always work in co-creation mode with customer teams to combine all knowledge and expertise, maximise impact and internalise learnings.

A trusted partner

We build partnerships for the long term and in full commercial transparency.

Let's get in touch.

A quick call or coffee chat always helps.

Contact us