How to design smart and empathetic chatbot experiences with AI

A chat between Marjorie Allen, Head of Creative and CX at Campfire AI, and Michiel Baets, Partner at Seven Beaufort and Product Owner Chat at Brussels Airport.

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May 14 at 10am.

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🎙️ In this episode of Chatbot Talks, we sit down with Marjorie Allen from Campfire AI, a seasoned conversational and UX designer. Together, we dive deep into what it really takes to create smart, empathetic, and multi-modal AI experiences - from scriptwriting and prompt engineering to voice UX and chatbot personalities.

You’ll learn:

✅ How to design conversations that actually work - across text, voice, and WhatsApp
✅ Why “not understood” isn’t a failure (and how to fix it when it is)
✅ How to build tone of voice systems that adapt to angry or anxious users
✅ Why generative AI is a game-changer for multi-intent detection
✅ What companies should never skip when launching a chatbot

💡 Whether you’re a product manager, UX designer, or chatbot enthusiast - this one’s packed with real talk, practical tips, and a few fun stories (like hippo emojis, bot-breaking breakfasts, and why “apologetic bots” are the worst).

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